Focus Groups--Real Estate Community

Attractiveness, usability, safety - location convenience, quality of living - Business and residential ambiance - Public safety problems from Central corridor spilling over into residential area- Safety - convenience to work and shopping- Nob hill area = old, est. Neighborhood, Highland=scary- value/cost vs. salability - live work/ few other urban areas in Albuquerque - Security, relative quiet, nearby amenities, interesting architecture, community feeling

12. What is your primary reason for going to the Highland area? / What is your frequency of visits to the area?
Business / daily -Live work in area / daily - work, live, shop- 8 to 10 times per month- Live here - home and rental property in area - Our office - 125 Truman NE - working/shopping/eating out- live work/ few other urban areas in Albuquerque - 3-4 times a week, meetings + work related, occasional shopping or gallery visits

13. Do you believe any specific public or private facilities are needed for the area?
If so, specify
100% of the participants answered affirmative - some of them included :a Community Center, strong retail or restaurants,  interested in converting Zia motel to special needs housing Performing Arts Center - Community center, hardware store, basic consumer goods, movies/cultural, restaurants, decent lodging - Public Restrooms, lighting, Neon signage, low speed limit, more use friendly for pedestrians -Community meeting or Center area - Adequate financing - Open space, theater, public restrooms, hardware store Parking, lighting, restaurants, shopping and safety - strong retail or restaurants - Large meeting spaces

  1. What do you look for in a small store? / What do you look for in a large store?
Small Stores
convenience, proximity, range of selection / Unique of  a kind / Beauty-aesthetic appeal / Personnel service, unique mix of items
Large Stores
Selection/ familiarity, availability of basic goods / convenience, bulk, speed all in one / Ease of parking and cleanliness  / more choices of products / price-variety / large choice

15. How often do you frequent small local stores or boutiques vs. large regional stores in a week?
Small Stores
5, 4, equal, 2, 5,4,3-5, 3-4, 10+
Large Stores
1, 5, 6, 5, 2, 2, 1, 1-2