Focus Groups--Cultural Resources

native Americans should be preserved in some way
Restaurant serves breakfast and lunch - good American and NM food!
1953 Pink Cadillac was part of motels history (driven at the time by Gordon Church)
De Anza mixed multiple use site that benefits neighborhood, the historic Route 66 audience, and adds-socio economic & cultural value thru education and interpretation
Multi-use facility - motel units (66 tourism) - Office/retail - Dining - interpretive site (including murals)
Interaction - commerce & recreation - locals and visitors
Historic integrity - but only to an extent necessary to accommodate new uses
Uses that meet the neighborhood, city, state, and national needs
Emphasis on uniqueness of building, art & history
Not visibly altered from present state, but landscape & onsite advertising low-key to compliment surroundings, keep old signage
A cultural tourism attraction that appealed to & educated travelers and NM residents
Public/cultural side - is supported by a coalition of non-profits, pueblo, preservation organizations, etc.
Heritage motel is a place that lives up to its past glory
We think this place is incredibly valuable- challenge is sharing & sparking that passion in others (consumer/public)
Heritage tourism activity node - mixed use - Boutique motel - tourist amenities - restaurant - gift shop - visitor center - neighborhood amenities - meeting center - restaurant
New outlet for Pueblo of Zuni Arts & Crafts - provide and sell authentic Zuni products
Art connection could help assure arts/crafts continue in mix of area revitalization
Motels is place neighbors can have visitors/relatives stay (feel safe, have enjoyable, unique experience)
New uses (plural) that are compatible with the site
Restore facades (vigas)
Historic qualities reflected in uses, interpretation, display of historic & cultural assets
Mixed Use public/private facility, used day & evening, B&B or studios, retail uses that generate traffic into/out of motel
3. Quantify how many visitors you foresee on a annual basis visiting the De Anza for the art work.
30,000
150,000-300,000
150,000

50,000 (motel/museum/restaurant)
20,000
150,000 (hopefully)
25,000
18,000
100,000
200,000
350,000
Motel (50x2.5x365x.75=34,218, Cnf Cntr (100 week x 50=5,000), Restaurant 60x12x360=259,000, Visitor Center-30,000x360x.15=90,000
Motel rooms - @ 50 room x 75% occupancy = 18,250 guests
$$$ impact - ea. guest spends $100/day x 75% occupancy = $1,8250,00 guest impact

5. What key to the puzzle does you or your group offer to the success of De Anza?
Deb Slaney - Historian, CG Wallace, Jewelry
Zuni Pueblo - genuine authentic Zuni Arts & Crafts and provide more info about Zuni Culture
NM Rt. 66 Association - nonprofit "match" to Federal $, mgmt of interpretive center, historic resources
City - Al Soto- the City of Albuquerque - we will own the property
Beverly J - Man power
Gordon Church - Will help with arts function(s) planning
Kammer - insights into historic development of property and Indian trade as it relates to Route 66
City - Kim C.- City participation and assistance in selecting a developer & getting development approvals
City - Ed Boles - potentially sound advice on historic preservation matters. National register listing
Village of Los Ranchos de Albuquerque - cooperative adverting - regional tourism
City - EPA asbestos - lead based paint cleanup grants (if it exists)
Elizabeth Akiya Chestnut - Aside from living in the neighborhood, the historic and cultural perspective & passion about the De Anza, to work to see succeed - Museum professional/oral history
NM Rt. 66 Association - interpretive/tourist/ welcome center - connection with historic/preservation funding sources - marketing outlets
NHHRC - leading advocacy for purchase planning and redevel