Who is the “core” market?
51% of the 45 to 54, 48% of the 35 to 44, and 45% of the 55 to 64% market can afford to live in Gold Ave. Lofts. While 36% of the 25 to 34 market can afford, their love for “gorilla” music vs. the larger segments appreciation of opera may make them incompatible - Recommendation, the “core” market should be 45 to 64. This core group makes up 57,422 households. Gold Ave. only needs a capture rate of 0.07% to sell all units.